DEMDACO

The success of every small business depends on consistently attracting the right customer and generating ongoing sales through product assortment, availability and display. Whether a new start-up or established business, customer service and satisfaction must be a top priority. There is no better way to satisfy a client than to sell what she or he wants to purchase. When customers visit home decor and gift shops, they expect to find a selection of unique, high quality and on-trend merchandise which makes a positive first impression. A decision to purchase, however, often comes down to pricing so owners must recognize and determine the fine-line that exists. To consistently maintain this balance, many small businesses purchase inventory from a wholesaler. A wholesaler sells a wide array of diverse products, often only available to businesses (no individuals), in bulk quantities and at significant cost savings when compared to buying individually. The variety of distinctive prod

Running a home decor-related business is a challenging job, as consumers often consider such purchases to be a luxury and not a necessity. A surprising percentage of operations open with big intentions and much fanfare but quickly fade due to inconsistencies in quality and aesthetics. Owners must dedicate substantial amounts of time and attention to presentation and product-promotion to differentiate a business from competitors and attract the right type of customer.  Three ways to develop a brand and move more gift items and home decor-related products are: 1. Source Inventory from a Wholesaler A business which specializes in home decor often carries an array of products including gifts, furniture, lighting, decorative accents, wall decor, candles and collectible figurines. Sourcing these items from a wholesaler nearly always results in lower acquisition and shipping costs, meaning higher margins and profits for the business owner. It ensures a consistent, on-trend collection of