The Science and Joy of Anticipation

While we all love celebrations, whether it be a holiday, birthday, or a life-changing event like a new baby, research has shown that the power of anticipation can elicit the same positive emotions as the actual celebration, with the added benefit of helping us live happier lives.

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Researchers tested the power of anticipation in five different experiments. In each study, participants were asked to contemplate future events, such as a vacation or party, and a past event, like a holiday party or birthday. Scientists discovered that participants’ emotional reactions were more intense when they thought about a future event than when they looked back on the actual celebration.

The study helps support the theory that we tend to ascribe greater emotional significance to future events rather than those in the past. This is largely due to the fact that we have expectations about the future that trigger more emotions than when we look back on a past event.

Researchers explain that:“Our research suggests that the enjoyment people glean from anticipation might also be an important component of life satisfaction. Whether it’s choosing a new novel to read or planning a holiday to an exotic destination, we feel really good when we say, ‘Think about the enjoyment we’re going to have’ compared to, ‘Think about how much fun we had last time.”

If you or someone you know is anticipating a future event and looking forward to all of the celebrations that go with it, whether it be Christmas morning, a milestone birthday, or a once-in-a-lifetime event like a wedding or retirement, make the future moment even more meaningful by adding a degree of anticipation to the celebration.

Celebration countdown boards are great ways to keep track of recurring family events, holiday celebrations, and other festivities. Whether it’s a child looking forward to opening birthday gifts, a couple celebrating a milestone anniversary, or any of the fun holidays throughout the year, a countdown board adds a beautifully-designed piece of art to any home, and they are a great way to build anticipation for an upcoming event.

Countdown boards serve the same purpose for non-recurring but equally as important anticipated moments. These can include everything from a wedding or new home to a new baby or retirement. If you have a big, once-in-a-lifetime event on your calendar, add a countdown board to keep the excitement and anticipation up for everyone involved.

Countdown calendars not only aid in elevating the anticipation, they can also help you keep tabs on upcoming events that might require some planning. If you’re intimately involved in wedding planning preparations or you’re getting ready to throw a dear friend a housewarming party, a countdown calendar is a great way to remind yourself to keep an eye out for potential wedding presents or gifts for new homeowners.

You don’t have to only anticipate big, monumental events. Anticipating the small moments, like watching your favorite show, your monthly book club, or going out to your favorite restaurant can be equally as powerful. Whatever you’re looking forward to, make sure to always take the time to cherish the anticipation.
 

About DEMDACO

DEMDACO has specialized in designing and selling highly-giftable products for more than 20 years. Their motto when choosing the products they offer customers and the designs they approve is "Lift the Spirit," which means every piece is intended to provide comfort, to help celebrate, or to simply put a smile on someone’s face. DEMDACO also partners with artists who create memorable and unique products that customers around the world love and cherish. DEMDACO is a one-stop-shop for baby gifts, religious gifts, home décor and art, and has everything you need to convey feelings of love, appreciation, gratitude, and remembrance.

Find gifts that speak when words fail at Demdaco.com

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